Babes Who Boss

This week kicks off our collaboration with Hope Ave Boutique, a women’s clothing line that invokes a truly courageous and feminine spirit. When talking with Hope Ave Apparel Buyer, Carrie Love, I learned that the brand is all about the shopper experience. Carrie said, “Our goal is to make a connection and help women feel better about themselves. More than anything, we hope what they find in our stores is confidence.”

In retail, it can be hard to show you care about more than sales. To demonstrate their dedication to supporting women, Hope Ave opted for a campaign they’re affectionately referring to as #BabesWhoBoss. They selected House Of Your Heart (that’s us!) because they fell in love with who we are and what we believe. We’ve got to admit it; our two missions are so similar! The three pillars of HOYH are Connection, Empowerment, and Hope…the same principles driving Hope Ave Boutique.

This is the single greatest opportunity HOYH has ever had to reach more women and share our message of love + acceptance. We will have the chance to connect with Hope Ave’s tens of thousands of followers! And to top it all off, as the culminating event, they are donating 10% of all profits made in store and online this Saturday April 28, 2018!! By the end of the week, this adventurous and eclectic brand will be HOYH’s biggest donor yet and we are so full of gratitude. So, here’s how it’s going down this week:

• Today, Sunday April 22, 2018, we kick off the collaboration and introduce our two communities to each other with a live Instagram takeover of @Hope.Ave LIVE TONIGHT!
• All week long, Hope Ave will be featuring HOYH in stores, online, and in social media leading up to the main event on 4/28.
• Saturday April 28, 2018, Hope Ave is generously donating 10% of ALL profits made in stores and online!!
• HOYH will be at the American Fork, Utah store between 11:00am and 2:00pm to chat with shoppers, answer questions, and host a drawing for a spot in a restorative day retreat!
• HOYH will also be doing a snap + post contest on Instagram and choosing another winner of a spot at retreat

Thank you, Hope Ave for believing in us, and practicing what you preach! Ladies…make your gift-lists (for everyone you know!) and get ready to check them off! With all their incredibly cute boho, edgy and lovely pieces the only struggle will be editing your cart. 🙂 #WeAreHOYH #HopeAve